Starting a new business in Fremantle is exciting, but making sure locals can find you online is crucial. One of the best ways to get noticed is by using Search Engine Optimisation (SEO). SEO might sound complicated, but with some simple steps, you can improve your website’s visibility and attract more customers.
Knowing which words people use to search for businesses like yours is a great starting point. Once you have a list of relevant keywords, you can use them in key places on your website to help people find you more easily. Writing clear and catchy titles and descriptions for your web pages can make a big difference.
Local SEO is also essential for businesses in Fremantle. Creating a Google My Business profile and getting listed in local directories can help you stand out in local searches. Building quality backlinks from trustworthy websites can further boost your online presence. Follow these easy SEO steps, and you’ll be on your way to growing your business online in 2024.
Keyword Research Basics
How to Find Relevant Keywords
Finding the right keywords is your first step in SEO. Keywords are the words and phrases people type into search engines when looking for products or services. Start by thinking about what someone might search for if they wanted to find your business. Put yourself in the shoes of your customers.
1. Brainstorm Ideas: List down all words related to your business. For example, if you have a coffee shop, consider terms like “best coffee in Fremantle” or “Fremantle cafés.”
2. Check Competitors: Look at what your competitors are using. This can give you ideas and help you find gaps you can fill.
3. Ask Customers: Sometimes the best keywords come from your customers. Ask them how they found you or what terms they used.
Choosing the right keywords helps you reach more people searching for what you offer.
Tools for Keyword Research
Using tools can make keyword research easier. There are several free and paid tools available that can help you find and choose the best keywords for your business.
– Google Keyword Planner: This free tool shows you how often certain words are searched and predicts how those words might perform.
– Ubersuggest: It gives you ideas for keywords and shows you how competitive those keywords are.
– Answer the Public: This tool helps you find questions people are asking about your business or industry, giving you long-tail keyword ideas.
Using these tools, you can refine your list and choose the keywords that will bring the most traffic to your site. This way, you target the right audience and improve your chances of appearing in search results.
On-Page SEO Essentials
Optimising Title Tags and Meta Descriptions
Title tags and meta descriptions are crucial parts of on-page SEO. These are the snippets of text that appear in search results and let people know what your page is about.
1. Title Tags: Keep them under 60 characters, and include your main keyword close to the beginning. Make sure your title is clear and tells exactly what visitors will find on your page.
2. Meta Descriptions: These should be 150-160 characters long. Write a brief, engaging summary that includes your target keyword and entices people to click on your link.
For example, a good title tag for a bakery could be “Fresh Baked Bread in Fremantle – Best Local Bakery.” The meta description might be “Discover our freshly baked bread and pastries at the best bakery in Fremantle. Visit us for delicious treats and friendly service.”
Using Headers and Subheaders Effectively
Headers and subheaders make your content easier to read and understand. They also signal to search engines what’s important on your page. Using them effectively can help improve your SEO.
1. H1 Tags: Each page should have one H1 tag that includes your main keyword. This is usually the title of your page.
2. H2 and H3 Tags: Use these for subheaders within your content. They should also include keywords or related phrases. This helps break up the text, making it easier for readers to skim through and for search engines to crawl.
For example, you might write a blog post titled “Top 5 Coffee Shops in Fremantle.” Your H1 tag would be that title, and your H2 tags could be the names of the coffee shops. If you have more details under each coffee shop, use H3 tags for those.
Using these elements properly makes your page more user-friendly and improves your chances of ranking higher in search results.
Local SEO Strategies
Creating a Google My Business Profile
Creating a Google My Business (GMB) profile is one of the best ways to improve your local SEO. It helps your business appear in local search results and on Google Maps. Here’s how to set it up:
1. Sign In to Google My Business: Log in with your Google account. If you don’t have one, you’ll need to create it.
2. Enter Your Business Information: Provide accurate details about your business, including name, address, phone number, and business category.
3. Verify Your Business: Google will send a verification code to your business address. Enter this code to confirm your listing.
4. Complete Your Profile: Add as much information as possible, including business hours, photos, and a description. This makes your profile more attractive and informative to customers.
An optimised GMB profile increases your chances of being found by local customers looking for services or products you offer.
Getting Listed in Local Directories
Being listed in local directories can also boost your local SEO. These directories include sites like Yelp, Yellow Pages, and TrueLocal. Each listing acts like a signal to search engines that your business is relevant to a particular area.
1. Choose Reputable Directories: Look for well-known and trusted local directories. Avoid spammy or low-quality sites.
2. Maintain Consistent Information: Make sure your business name, address, and phone number (NAP) are the same across all listings. Consistency builds trust with search engines.
3. Add Detailed Information: Fill in every section of your profile, including photos, descriptions, and services offered. The more complete your listing, the better.
These local directory listings can drive additional traffic to your website and improve your local search rankings.
Building Quality Backlinks
Reaching Out to Local Bloggers and Influencers
Building quality backlinks can improve your website’s authority and rankings. Start by reaching out to local bloggers and influencers who write about topics related to your business.
1. Identify Relevant Bloggers and Influencers: Look for people who share content that aligns with your business. For example, a Fremantle food blogger if you own a restaurant.
2. Create a Compelling Pitch: Write a short, friendly email explaining why you think a collaboration would be beneficial. Offer to provide a guest post, product sample, or exclusive deal in exchange for a backlink.
3. Follow Up: If you don’t hear back, send a polite follow-up email after a week.
Building relationships with local bloggers and influencers can provide valuable backlinks and increased visibility for your business.
Collaborating with Other Businesses for Guest Posts
Guest posting on other local business websites can be another effective strategy for building quality backlinks. This involves writing articles for other businesses’ blogs and including a link back to your own site.
1. Find Complementary Businesses: Look for businesses that have an audience similar to yours but aren’t direct competitors. For example, a bakery could collaborate with a local coffee shop.
2. Propose a Guest Post Idea: Reach out and propose writing an article that would benefit their readers. Make sure to explain how both businesses can gain from the collaboration.
3. Write High-Quality Content: Ensure your guest post is well-written and provides value. Include a natural link back to your website within the content.
These guest posts not only help with SEO but also introduce your business to a new audience.
Conclusion
Improving your SEO doesn’t have to be complicated. By focusing on keyword research, on-page SEO, local SEO strategies, and building quality backlinks, you can significantly boost your website’s visibility. These steps make it easier for potential customers in Fremantle to find and choose your business.
We hope these easy SEO steps help you on your journey to growing your new business online. If you’d like expert SEO marketing services, Freo Marketing is here to help. Contact us today to learn how we can improve your local SEO and help your business thrive.
